Bay City Mall Media Center

Bay City Mall offers a full range of Sponsorships, Commercial Filming and Special Events Opportunities.

The Opportunity:

Under new management, Bay City Mall, a family-oriented shopping mall, has created a corporate sponsorship opportunity, special event, and commercial filming venue that will allow business owners and entrepreneurs a unique opportunity to showcase their offerings and align with this popular destination.

The Property:

Bay City Mall is an enclosed single level shopping center that houses a state-of-the-art multiplex theater with 8 screens and stadium style seating and is home to national retailers such as Aeropostale, American Eagle Outfitters, Hollister, Bath & Body Works, Justice and Old Navy. Anchor stores include J.C. Penney, Sears, Target, and Younkers.

Bay City Mall offers 1 onsite and 3 out-parcel restaurants, as well as a 56 room Fairfield Inn by Marriott on property.

Fast Facts:

Built in 1991, the Bay City Mall occupies 46.2 acres and is just off I-75. Located less than 20 miles from the center, there are two Universities and within five miles, there is a junior college with a combined total of approximately 30,000 students. Thousands of visitors flock to the 25 marinas that serve the Bay area waterways during the summer months.

Clientele:

The immediate Bay City area is home to a boom in green technology with numerous firms developing state of the art solar energy cells, resulting in the addition of 3,200 new jobs over the next 4 years.

A mix of major employers representing manufacturing, healthcare, education, retail and government provides a diverse economic base for the region. Major employers include: Dow Corning, S.C. Johnson, General Motors, Hemlock Semiconductor, Delta College, Michigan Sugar Co., and Consumer’s Energy.

Delta College, a large junior college and technology center with 12,000 full and part-time students, is located within 5 miles of the center. An additional 15,000 students are enrolled at nearby Saginaw Valley State University and Northwood University.

Clientele Highlights:

• Averages over 5 million guest visits annually
• Average Length of stay on the property is 1 to 4 hours
• 65,000 Average Weekly Footfall
• Draws from over 80 zip codes

Sponsorship Opportunities:

• Category Exclusivity
• Year round on-site Vehicle Displays
• Opportunities for Test Drives, Product Launches, Special Events
• On-site Signage and Advertising
• Inclusion in Smartlite Advertising
• Common area signage opportunities, 22 X 28, banners, barricades
• Website advertising
• Mall Walker Program
• Santa
• Easter Bunny
• School Incentive Program
• Customized opportunities and much more....

Commercial Filming Opportunities:

• Interior Common Area – During and after hours
• Parking Lot
• Vacant Stores

Special Events Opportunities:

• Common Area – During and After Hours

For additional Information, please contact the Bay City Mall Management Office at (989) 667-0770